BrandAid Workshop
Date: Wednesday, May 14, 2008
Time: 2:00 PM - 4:00 PM
Place: CDi Engineers 4200 194th St. SW, Suite 200 Lynnwood, WA 98036
Registration: Click Here
Is your firm's branding outdated? Do you need a new logo and/or identity? Are you the only one in your firm who believes this?
If you answered "yes" to any of the above, be sure not to miss SMPS Seattle's upcoming workshop on firm branding.
Presented by Gretchen Cook, Principal of g design co., and Julaine Fleetwood, Marketing Director for CDi Engineers, the BrandAid workshop will address corporate branding from two perspectives:
From the designer - what is needed from the firm and the firm's marketing group to make the branding process a true success
From the marketer - how to prove and persuade the firm's decision-makers that a new brand is needed, how to keep the process going after it's started, and how to kick-off the new brand both internally and externally
Gretchen Cook is a graphic designer working for more than 14 years as a senior designer for large design firms such as Tim Girvin Design and Hornall Anderson, and who now owns her own business located in Edmonds, WA. She has created brand identities for many well-known organizations including the Seattle Space Needle, Blue Nile, Bellevue's Lincoln Square, Premera Blue Cross, as well as for smaller firms and non-profits.
Julaine Fleetwood has more than 25 years working in the A/E/C industry; 18 in marketing. She has facilitated new and updated brand identities for four A/E entities and two non-profit organizations. Julaine has been an SMPS member for 18 years.
**Client Connections Update**
Following the BrandAid Workshop will be the New Member Connections. CDi Engineers will host a reception following the workshop and during the beginning of the New Members Connections event. If you're attending the BrandAid Workshop and would like to sign up or know more about New Member Connections, please contact Carol Micek of HWA, Director of Membership, at cmicek@hwageo.com or 425.774.0106.
Ongoing thanks to our Gold Sponsor, IMS, our Print Sponsor, ABC Imaging, and our Media Sponsor, the DJC!
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