LibraryThe list of marketing related books, CPSM exam books, and audio books that can be checked out by SMPS members is below. Items can be checked out for one month. To check out a book or if you have a suggestion of a book that should be in our library, contact Erin Nishikawa. SMPS Seattle Library Books: Alphabetical Order Under Each Heading CPSM EXAM BOOKS: Creating Rainmakers, The Manager’s Guide to Training Professionals to Attract New Clients, 1998 By Ford Harding Design, Market. Grow!, 2002 By SMPS Publications Marketing Handbook for the Design and Construction Professional, 2000 By SMPS Publications Marketing in the 21st Century for design Professionals, (ACEC) 2002 By David Stone Plan It, A Down to Earth Guide to Market Planning and Budgeting, 2002 By Lisbeth Quebe Rain Making, The Professional’s Guide to Attracting New Clients, 1994 By Ford Harding Wired! How to Crawl Inside Your Client’s Mind for Success in Business Development, 2000 By David Stone LIBRARY BOOKS: The 7 Most Powerful Selling Secrets, 2004 By John Livesay 1991 Career Ladder Guide for Professional Services Marketers By Natl. Educ. & Research Comm. 1993 Awards Directory/Design & Construction By McGraw Hill BNi Marketing Made Easy for AEC Firm By Russell Faure-Brac Breakthrough Networking, Building Relationships that Last, 1996 By Lillian D. Bjorseth Breakthrough Networking, Building Relationships that Last, 2 Edition Revised, 2003 By Lillian D. Bjorseth Built to Last, Successful Habits of Visionary Companies, 1997 (Softcover) By James C. Collins and Jerry I. Porras Business Etiquette, 101 Ways to Conduct Business with Charm and Savvy, 1998 By Ann Marie Sabath Charting Your Career Path, Opportunities for Professional Service Marketers in the 21st Century By Sally A. Handley and Sharyn Yorio A Course in Modern Business Statistics, Second Edition, 1994 By Terry Sincich Do’s and Taboos of Using English Around the World, 1995 By Roger E. Axtell Economics A Contemporary Introduction, 4th Edition, 1997 By William A. McEachern The Handbook for Marketing Professional Services, 1994, By SMPS, Edited By Ellen Jackson How to Become and Employer of Choice, 2000 By Roger E. Herman and Joyce L. Gioia The Insider's Guide to Marketing Green Buildings, 2004 By Jerry Yudelson Insider’s Guide to SF254/255 Preparation, Second Addition, 1996 By Nancy J. Usrey International Business, The Challenge of Global Competition, Sixth Edition, 1996 By Donald A. Ball and Wendell H. McCulloch, Jr. Knock’Em Dead, The Ultimate Job-Seeker’s Handbook, 1995 By Martin Yate Lifetime Conversation Guide, The Key to Success with People, 1984 By James K. Van Fleet Management Information Systems, The Manager’s View, Third Edition, 1995 By Robert Schultheis and Mary Sumner Managerial Accounting, Third Edition, 1993 By Calvin Engler Market Research: Intelligence for Your Firm’s Future By Raymond Kogan, AIA, SMP Marketing Aesthetics, The Strategic Management of Brands, Identity and Image, 1997 By Bernd Schmitt, Alex Simonson Marketing in the 90s For Design Professionals, 1994 By ACEC Guidelines to Practice Marketing Metrics De-Mystified: Methods for Measuring ROI and Evaluating Your Marketing Effort By Sally Handley Marketing Nuts & Bolts, 301 action items for managers of A/E/P & environmental consulting firms, 1998 By Zweig White & Associates, Inc. Natural Capitalism, Creating the Next Industrial Revolution, 2000 By Paul Hawken, Amory Lovins, L. Hunter Lovins Networking: The Skill the Schools Forget to Teach, 1997 By Cynthia D’ Amour The New Success, How to Redefine Create & Survive Your Own Success, 1993 By Pamela Murray The One to One Future, Building Relationships One Customer at a Time, 1993 By Don Peppers and Martha Rogers, PH.D. Operations Management, Strategy and Analysis, Fourth Edition, 1996 By Lee J. Krajewski and Larry P. Ritzman Permission Marketing, Turning Strangers into Friends, and Friends into Customers, 1999 By Seth Godin Practical Continuous Improvement for Professional Services, 1994 (2 Copies) By Clive Shearer Promotion Strategies for Design and Construction Firms, 1995 By Vilma Barr Proposals: On Target, On Time, 1997 By Dan Safford Proposals: On Target, On Time, 2002 By Dan Safford Purple Cow, Transform Your Business by Being Remarkable, 2002 By Seth Godin Rain Making, 1994 By Ford Harding Selected Cases in Strategic Marketing for the Univ. of Phoenix, Second Addition, 1995 By Linda E. Swayne & Peter M. Ginter The Service Profit Chain, How leading companies link profit and growth to loyalty, satisfaction and value, 1997 By James L. Haskett, W. Earl Sasser, Jr., Leonard A. Schlesinger SMPS Publicity Handbook, 1997-1998 By SMPS Seattle Chapter, Becky Davie, Comm. VP and Leah Martin, Public Relations Lead SMPS Standard Forms 254 and 255, 1978 By Bruce H. Schafer Success Signals, 2000 By Rhonda Hilyer, In Collaboration with Dee Endelman Tell the World! Results-Oriented Public Relations, 2001 By Dianne Ludman Frank, FSMPS Unleashing the Killer App, Digital Strategies for Market Dominance, 1998 By Larry Downes and Chunka Mui Value Pricing for the Design Firm, 1993 By Frank A. Stasiowski What a Great Idea, Key Steps Creative People Take, 1992 By Charles "Chic" Thompson Yes, But…The Top 40 Killer Phrases and How You Can Fight Them, 1993 By Charles "Chic" Thompson SMPS CORE SERIES: Creating an Effective Brochure for the 21st Century, Including some Comments on Web Pages, 1991 By Rena Frankle, SMP Incentives for Marketing Managers, 1991 By George R. Biderman The Marketing Budget, 1992 By Lisbeth Quebe The Marketing Coordinator, 1991 By Rebecca M. Renfro and Janet Goodman Aubry The Marketing Plan, 1991 By Karen Kerruish Presentations, 1991 By Kay Lentz, FMP and Mary E. Rauch Promotion Through Publications, 1991 By Diane Ludman Frank Proposals, 1991 By Ruth Henshall and Meredith Bena A Step-by-Step Guide to Standard Forms 255 and 254 Preparation, 1995 By Yolanda Hunt DVD's: Speak to Persuade DVD Series By Vanna Novak AUDIO BOOKS: The 7 Habits of Highly Effective People By Stephen R. Covey The Pursuit of Wow! Every Person’s Guide to Topsy-Turvey Times By Tom Peters Simply Speaking, How to Communicate Your Ideas with Style, Substance & Clarity By Peggy Noonan |